SEO services
Site fixes, content and backlinks to lift organic traffic and keyword rankings.
Digital marketing company
Marketing measured in sales, not likes.
One team for SEO, ads, social and content. We report leads and revenue.
✓
Google · Meta · LinkedIn
✓
GA4 · Looker Studio
✓
HubSpot · Zoho
Marketing Dashboard · This Month
Live Data
Leads
412 ▲ 38%
Cost per lead
₹640 ▼ 22%
ROAS
4.2× ▲ 0.9
Leads by channel
SEO
164
Google Ads
118
Meta
81
LinkedIn
49
One team
SEO, ads, social and content together
Data-driven
Live dashboard, not monthly PDFs
Developers in-house
Site fixes done by us, not tickets
Your accounts
Ads, analytics and data stay yours
Digital marketing agency
Data-driven digital marketing for each channel
Pick one service or the whole set. We track all of it against one number: qualified leads.
PPC management services
Google Ads and SEM run to bring enquiries at a lower cost each week, rather than just more clicks.
Paid Ads Management
Meta, LinkedIn and YouTube campaigns. Fresh creatives tested, budgets watched closely.
Social media marketing services
Posts, reels and comment replies that keep your brand on buyers' feeds.
Content marketing services
Blogs, guides, case studies and emails built around real customer searches.
Conversion rate optimization services
Landing page and form tests that turn more of your visitors into enquiries.
Performance marketing services
Every rupee tied to a result: leads, sales or ROAS.
Lead generation services
Ads, landing pages and follow-ups that send real enquiries to your sales team.
Marketing automation
Email and WhatsApp messages that keep leads interested until they're ready to talk.
AI search optimisation
Generative engine optimisation and answer engine optimisation, so ChatGPT and Google's AI answers mention you.
Marketing dashboard
Looker Studio dashboards showing leads, cost and revenue by channel, live.
Digital marketing for IT
For software and IT service firms selling to technical buyers over long cycles.
Full-funnel marketing
From first click to closed deal
Growth marketing only works when every stage hands over to the next one.
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01 · Awareness Get found
SEO, social media marketing and video.
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02 · Interest Build trust
Content marketing, case studies, retargeting.
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03 · Leads Capture demand
PPC, landing pages and a better conversion rate.
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04 · Sales Close the loop
Marketing automation and CRM tracking to revenue.
Search strategy
SEO and PPC together: how to combine them for more leads
Ads bring leads now. SEO brings them for years. Run both and each makes the other cheaper.
Test keywords with ads first.
Then invest SEO effort in the ones that convert.
Cut ad spend where you rank.
Move budget to terms where you don't yet.
Grow non-brand traffic.
Reach buyers who don't know your name yet.
One landing page, two channels.
Better pages lower ad costs and lift rankings.
Know the difference
Performance marketing vs digital marketing
Performance marketing is one part of digital marketing: the paid part, judged only on results.
| Performance marketing | Digital marketing | |
|---|---|---|
| Channels | Paid ads, affiliates | SEO, ads, social, content, email |
| Measured by | Leads, sales, ROAS | Traffic, brand, leads and revenue |
| Speed | Days | Weeks to months |
| Stops when | Budget stops | SEO and content keep working |
Measuring results
How to calculate marketing ROI and ROAS
Two numbers tell you if marketing pays. Here's how to work them out.
ROAS
Revenue from ads ÷ ad spend
Spend ₹1 lakh, earn ₹4 lakh: ROAS is 4×.
Marketing ROI
(Profit from marketing − total cost) ÷ total cost × 100
Example: ₹2 lakh spent, ₹5 lakh profit, ROI of 150%.
B2B
Digital marketing agency for B2B lead generation
LinkedIn, search, useful content and follow-up emails for B2B firms with slow sales cycles.
Startups
Digital marketing services for startups
Small budget, fast tests. Find the channel that works, then scale it.
AI Search
Ready for AI search
Clear answers and schema so ChatGPT, Gemini and Google AI Overviews cite your brand.
Before you sign
How to choose a digital marketing agency
Ask these five questions of any agency, us included.
1
Do you report leads and revenue, or just clicks?
2
Will the ad and analytics accounts be in my name?
3
Who actually works on my account?
4
Can you fix my website, or only advise?
5
What's the notice period if it isn't working?
Pricing
How much do digital marketing services cost?
Our monthly fee covers the work. Ad spend is separate and paid straight to Google, Meta or LinkedIn.
One or two channels
SEO or ads, plus a monthly dashboard.
Full-funnel
SEO, PPC, social, content and CRO together.
Multi-market
Several brands or regions, automation and a dedicated team.
FAQ
Digital marketing questions
How much do digital marketing services cost?
Mostly on the number of channels and how crowded your market is. Our fee is monthly; ad spend is paid straight to the platforms.
What is the difference between performance marketing and digital marketing?
Performance marketing is paid ads judged on leads and sales only. Digital marketing also includes SEO, social and content.
Should I invest in SEO or PPC?
Both, ideally. PPC gets leads fast, SEO keeps them coming, and the mix lowers cost per lead.
How do you calculate ROAS?
Ad revenue divided by ad spend. ₹4 lakh from ₹1 lakh of ads means 4×.
How long before digital marketing shows results?
Ads: a few days. SEO and content: three to six months, then they keep paying off.
What is included in a free digital marketing audit?
We check your site, SEO, ad accounts and tracking, then send the few fixes likely to bring the most leads.
Why choose a digital marketing company in India?
You get skilled marketers and developers at lower rates. Softfix is based in Lucknow and works with clients across India and abroad.
Free digital marketing audit
Where are your leads leaking?
Share your website and goals. We reply within a working day.
sales@softfix.in
Phone
+91 81890 10044
Address
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010