Plenty of carts, very few orders
People add things to cart and then vanish. Your ad spend keeps going up while the conversion rate stays stuck.
ECOMMERCE DEVELOPMENT · LUCKNOW & TORONTO
Someone sees your Instagram ad, taps through, likes the product and adds it to cart. Then the page takes six seconds to load, the checkout wants them to create an account, and UPI isn’t on the first screen. They close the tab.
- Shopify
- WooCommerce
- Laravel
- Next.js
- Razorpay
- Stripe
Platforms and tools we work with
Shopify
WooCommerce
Magento
Next.js
Razorpay
Shiprocket
Unicommerce
Sound familiar?
Signs your store is holding your brand back.
Most brands we talk to don’t have a traffic problem. They’re paying for clicks that never turn into orders.
The site is slow on phones
It looks great on your office laptop. On a mid-range Android phone on 4G, the product page takes long enough that people give up.
Amazon gets the sale, and the customer
Most of your orders come through marketplaces. They take a big cut, and you never get the buyer’s email or number to sell to them again.
You sold something you didn’t have
Stock is updated by hand across your website, two marketplaces and the shop. Every few weeks, an order comes in for an item that’s already gone.
COD returns are eating your margin
A chunk of cash-on-delivery orders get refused at the door, and you pay shipping both ways for every one of them.
The sale day crashed the site
You spent weeks planning a big sale. The site slowed to a crawl in the first hour, right when the traffic you paid for arrived.
Why Softfix
How we work compared to a typical agency.
Lots of agencies can install a nice theme. Fewer will look at your analytics and tell you exactly where the money is leaking.
| What matters | Softfix | Typical agency |
|---|---|---|
| Starting point | We look at your current store’s data first, to see where people drop off and on which devices. | A new design based on what looks good. |
| Platform choice | Shopify, WooCommerce, Magento or custom, picked for your size, budget and team. | Whatever they always use. |
| Speed | Tested on a mid-range Android phone on 4G, which is how most of your customers will see it. | Checked on a fast office connection. |
| Checkout | Guest checkout, UPI up front, saved addresses and checks to reduce fake COD orders. | The platform’s default checkout, as it comes. |
| Marketing | Our in-house team can run SEO, ads and social, so the people building the store can also see what’s selling. | You hire someone else for that. |
| Ownership | You own the code, the store and all customer data. | Locked into their theme or hosting. |
Who we work with
From a first online store to a full marketplace.
A small brand launching online and a retailer with fifty stores need very different things. We start with where you are.
D2C brands
A store that feels like your brand, loads fast and makes it easy for Instagram and Google traffic to turn into orders.
Retailers going online
Your shop’s stock and billing connected to an online store, so you can sell in both places without counting twice.
Marketplaces
Seller onboarding, product approval, commission and payouts for platforms with many vendors under one roof.
B2B & wholesale
Ordering portals with customer-specific prices, bulk orders, credit terms and GST invoices for distributors and dealers.
Quick commerce & grocery
Local stores and dark stores selling with delivery slots, live stock and riders assigned automatically.
Subscription businesses
Monthly boxes, refills and memberships with automatic UPI mandates and easy pause or skip options.
What we build
Discuss your project
eCommerce development services.
Everything from the first page a shopper lands on to the parcel arriving at their door. Start with a storefront and add the rest as you grow.
Online Store Development
A fast, good-looking store on Shopify, WooCommerce, Magento or a custom setup. Product pages are built to answer questions before shoppers have to ask.
Shopping Apps
Android and iOS apps for brands whose customers buy again and again. Push notifications and app-only offers keep them coming back.
Checkout & Payments
Guest checkout, UPI on the first screen, cards, wallets, BNPL and COD. Fewer steps between "add to cart" and "order placed".
Orders & Returns
Every order, shipment, return and refund in one place, with WhatsApp updates sent to the customer at each step.
Inventory & Marketplace Sync
One stock count across your website, Amazon, Flipkart, Myntra and your physical shop, so nothing gets sold twice.
Multi-Vendor Marketplace
Sellers sign up, list products and manage their own orders. You approve listings, set commission and pay them out on schedule.
Loyalty & Retention
Points, referral rewards, abandoned cart reminders on WhatsApp and win-back offers for customers who haven’t ordered in a while.
Analytics & Conversion Work
See which products, channels and pages actually make money. Changes get A/B tested before they go live for everyone.
Problems we solve
Where online stores lose money, and how we fix it.
Shoppers abandon checkout
They have to create an account, type their address twice and scroll to find UPI. Halfway through, they lose interest.
WHAT WE BUILD- One-page checkout with phone number login
- Address autofill from PIN code
- WhatsApp reminders for carts left behind
More of the people who reach checkout actually place an order.
Pages load too slowly
Big product photos, too many apps and heavy themes make the store crawl on mobile data.
WHAT WE BUILD- Images resized and served from a CDN
- Unused scripts and apps removed
- Core Web Vitals checked on real phones
Pages open quickly on the phones your customers actually use, and Google ranks them better too.
Too many COD orders come back
Customers order on a whim, then refuse the parcel. You pay for shipping both ways and the stock sits in transit.
WHAT WE BUILD- OTP confirmation for COD orders
- Small discounts for paying online
- COD limits for repeat refusers and risky PIN codes
Fewer refused deliveries, and more customers choosing to pay upfront.
Stock never matches
Your website says 5 in stock, Amazon says 3, and the warehouse actually has 1.
WHAT WE BUILD- One inventory feeding every channel
- Automatic updates when an order is placed anywhere
- Low-stock alerts before you run out
No more cancelled orders for things you don’t have, and no penalties from marketplaces.
Customers buy once and forget you
You spend money to get someone’s first order, then never hear from them again.
WHAT WE BUILD- Reorder reminders timed to when products run out
- Points and referral rewards
- Personal product suggestions on email and WhatsApp
More repeat orders, which makes every rupee of ad spend go further.
The site struggles on sale days
Festive sales and influencer drops send a flood of shoppers all at once, and the store slows down or goes offline.
WHAT WE BUILD- Hosting that scales up automatically
- Pages cached so the server isn’t overwhelmed
- Load tests a week before every big sale
Your biggest sales day stays your biggest sales day.
AI where it pays
Smarter features that sell more
AI where it pays
Smarter features that sell more.
These work best once your store has a few thousand orders to learn from. We’ll be honest about whether you’re there yet.
-
Product recommendations
“Goes well with” and “others also bought” suggestions based on what your customers actually buy together.
-
Search that understands
Finds “red kurta for wedding under 2000” even if no product title says exactly that, and handles spelling mistakes and Hinglish.
-
Product descriptions in bulk
Drafts descriptions and SEO titles for hundreds of products from photos and basic details, ready for your team to check.
-
WhatsApp shopping assistant
Answers size, delivery and return questions any time, and sends the customer a direct link to buy.
Want a free look at your current store?
Send us the link. We’ll check speed, checkout and mobile experience and come back with the three changes we think would make the biggest difference.
How we work
From audit to launch day, and beyond.
Launch day isn’t the finish line. The real gains come from testing and improving once real customers are shopping.
01
1 week
Audit what you have
We go through your current store, analytics and order data to find where people drop off, which pages are slow and what’s selling.
02
1 week
Pick the right platform
Shopify, WooCommerce, Magento or custom. We recommend based on your catalogue size, budget and who’ll manage the store day to day.
03
2–3 weeks
Design for mobile first
Home, category, product, cart and checkout designed for a phone screen first. You click through the prototype before we build.
04
4–10 weeks
Build and connect
Two-week sprints with a demo each time. Payments, shipping, marketplaces and your billing software get connected along the way.
05
1–2 weeks
Test and launch
Test orders on real phones, a speed check, product data moved across and redirects set up so you don’t lose Google rankings.
06
Ongoing
Measure and improve
We watch where shoppers drop off, test small changes and keep the ones that actually increase sales.
Zero incidents
Encryption
AES-256
Uptime
99.99%
Security & compliance
A store customers feel safe paying on.
Shoppers won’t enter their card details if something feels off. Trust has to be built into how the store works, not just stuck on as a badge.
Privacy
- DPDP Act 2023 for Indian customers
- GDPR and CCPA if you sell abroad
- Clear consent for marketing messages
- Customer data kept on your own accounts
Payments
- PCI DSS compliant gateways such as Razorpay and Stripe
- Card details never stored on your servers
- 3D Secure and tokenised cards
- GST invoices generated for every order
Security
- ISO 27001:2022 certified processes
- SSL, firewall and bot protection
- Regular updates for plugins and themes
- Daily backups you can restore from
Technology
The right platform for your stage.
A new brand with 50 products doesn’t need the same setup as a marketplace with 50,000. We’ll recommend what fits now and won’t box you in later.
01
PLATFORMS
Where your store runs
Shopify
WooCommerce
Magento
Medusa
Custom
02
FRONTEND
Shoppers see this
Next.js
React
Vue.js
Tailwind CSS
03
MOBILE
Apps for repeat buyers
Flutter
React Native
Swift (iOS)
Kotlin (Android)
04
BACKEND
Engine behind the store
Node.js
Laravel / PHP
Python
.NET Core
05
PAYMENTS & SHIPPING
Money and parcels
Razorpay
Cashfree
Stripe
Shiprocket
Delhivery
06
CLOUD & DATA
Hosting, scaling, storage
AWS
Cloudflare
Google Cloud
MySQL
PostgreSQL
Redis
Ways to work with us
Start with a store, grow into a full setup.
One build fee, then a monthly charge for hosting and support if you want us to run it. You get a written quote after our first call.
Storefront + checkout
A fast, mobile-friendly store with a checkout built to convert, on the platform that suits you best.
Typical timeline: 4–6 weeks
Full commerce stack
Store plus app, orders and returns, marketplace sync, loyalty and analytics, all connected.
Typical timeline: 3–4 months
Multi-vendor platforms
Multi-vendor or multi-brand platforms with seller tools, commission, payouts and region-wise settings.
Typical timeline: 5 months and up
Cost
What affects the cost of an eCommerce store.
Two stores can look alike and cost very different amounts to build. Here’s what usually makes the difference.
01
Platform
A well-built Shopify store is quicker and cheaper to launch. A custom headless store costs more but gives you full control.
02
Catalogue size
Fifty products with a few sizes is simple. Thousands of products with many variants need proper filters and bulk tools.
03
Integrations
Each marketplace, shipping partner, ERP or billing tool we connect to adds setup and testing time.
04
Mobile app
A website alone is lighter. Adding Android and iOS apps makes sense once you have repeat customers.
05
Sellers and B2B
Multi-vendor tools or customer-specific B2B pricing add a full extra layer to the build.
06
Moving your old store
Bringing across products, customers, orders and SEO from an existing site takes care, but it protects what you’ve built.
About Softfix
We build the store and help fill it with shoppers.
We’re 30+ developers, designers and testers in Lucknow, with a second office in Toronto. Our in-house team also runs SEO, Google and Meta ads, and social media. When the people building your store can see which ads are bringing buyers, fixes happen much faster.
Everyone is in-house, nothing is subcontracted, and the store is yours.
300+
Projects shipped
30+
In-house experts
15+
Industries served
ISO
9001:2015 · 27001:2022
FAQ
Frequently asked questions
01 How much does an eCommerce website cost?
It depends mostly on the platform, the size of your catalogue and what we need to connect to. A Shopify store for a new brand costs far less than a custom marketplace with an app. After a short call, we’ll send a written estimate.
02 How long does it take?
A focused store usually takes about 4 to 6 weeks. A full setup with an app, marketplace sync and loyalty takes around 3 to 4 months. Larger marketplaces take 5 months or more.
03 Should I use Shopify or build a custom store?
For most new and growing brands, Shopify or WooCommerce is the sensible choice. It’s quicker, cheaper and easy to manage. Custom makes sense when you need features those platforms can’t handle well, like complex B2B pricing or a large multi-vendor setup. We’ll tell you honestly which fits.
04 Can you connect my store with Amazon and Flipkart?
Yes. We sync products, prices, stock and orders between your store and marketplaces, either directly or through tools like Unicommerce, so you manage everything from one place.
05 Can you reduce our COD returns?
We can’t stop every refusal, but OTP confirmation, prepaid discounts and limits for risky PIN codes or repeat refusers usually bring the numbers down noticeably.
06 Will the store handle a big sale?
Yes. We set up hosting that scales, cache the pages that get the most traffic and load test before your sale, so the store stays fast when everyone shows up at once.
07 Can you move our existing store without losing Google rankings?
Yes. We bring across products, customers and orders, and set up redirects from every old URL to its new one so the search traffic you’ve built up keeps coming.
08 Do we need a mobile app?
Not always. If most of your customers buy once a year, a fast mobile website is enough. If they buy every month, an app with notifications usually pays for itself through repeat orders.
09 Who owns the store and the customer data?
You do, completely. The code, store accounts, customer list and order history are all yours.
010 What happens after launch?
We stay on for updates, fixes and new features, and help you test changes that improve sales. If you want, our marketing team can also run your SEO and ads.
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Let’s talk ecommerce
Let’s turn more of your visitors into customers.
Book a free 30-minute call. Send us your store link if you have one, and we’ll come with a few honest observations about what to fix first.
[email protected]
India
+91 81890 10044
Canada
+1 (647) 846-9494
India office
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010
Canada office
2 Bloor Street West, Suite 700, Toronto, Ontario M4W 3E2