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Paid Ads Management

Every Dollar
Should Return More Than One.

Full-funnel Google, Meta and LinkedIn advertising — managed against ROAS targets, lead-quality scores and incremental lift, not vanity click volume.

Get Free Ads Audit See Live Performance

186K

Ad Spend / mo

6.4x

Blended ROAS

-41%

Cost Per Lead

2568

Conversions

ads/campaigns · google-meta Live

Spend

$186.4K

30d

ROAS

6.4x

▲ 18%

CPC

$1.32

▼ 12%

DAILY CONVERSIONS · 30 DAYS 2,568

Channel Split

Google Ads 52%
Meta Ads 31%
LinkedIn Ads 17%
The Paid Media Reality

Paid ads don't fail because they're expensive. They fail because they're unmanaged.

82% of ad spend in mid-market accounts is wasted on wrong audiences, dead creative and misaligned attribution. Our job is to stop the bleed.

Precision Targeting

Intent-based audiences, lookalikes and exclusion lists tuned weekly.

Creative Testing

Weekly hooks, angles and formats tested against CTR benchmarks.

ROAS Focus

Every campaign is judged on revenue, not clicks or impressions.

Lead Quality

CRM-integrated lead scoring that separates junk from pipeline.

Latest Report

Campaign performance, measured honestly

Real numbers from a live mid-market account — every metric tied to revenue.

▲ 22%

Total Ad Spend

$186.4K

▲ 18%

Blended ROAS

6.4x

▼ 12%

Cost Per Click

$1.32

▲ 15%

Conversions

2568

Revenue Trend

Trailing 12 Months

Revenue Spend
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

$1.19M

Revenue

$186K

Spend

6.4x

ROAS

Paid ads analytics on monitor

Live Ad Platform

Google · Meta · LinkedIn

Traffic Attribution

Google

52%

Meta

31%

LinkedIn

17%

Other

—

Channel Performance · 30 Days

Conversions Spend

Google Ads

1,336 conv

W1
W2
W3
W4

Meta Ads

796 conv

W1
W2
W3
W4

LinkedIn Ads

436 conv

W1
W2
W3
W4
Platforms We Manage

Where your buyers actually are

We operate natively across every major ad platform — one strategy, one dashboard, one accountable team.

Google Ads

Search, Performance Max, YouTube, Display and Shopping campaigns.

Avg. ROAS 7.2x

Meta Ads

Facebook, Instagram, Reels, Stories and Advantage+ campaigns.

Avg. ROAS 5.8x

LinkedIn Ads

Sponsored content, Message Ads and Account-Based Marketing.

Avg. ROAS 4.6x

YouTube Ads

Pre-roll, mid-roll, Shorts and Demand Gen video campaigns.

Avg. CPV $0.03

Pinterest Ads

Shopping, Idea Pins and Performance+ for retail and lifestyle brands.

Avg. ROAS 4.2x

TikTok Ads

In-feed, Spark Ads and TopView for short-form video reach.

Avg. CPM $3.20
What We Deliver

Six services, one paid media engine

Full-funnel strategy, execution and measurement — governed by ROAS targets and incremental lift.

01

Paid Media Strategy

Full-funnel audience, budget and channel allocation mapped to revenue targets.

  • Funnel design
  • Budget allocation
  • ROAS modelling
02

Campaign Management

Daily optimisation across Google, Meta, LinkedIn and video campaigns.

  • Daily monitoring
  • Bid strategy
  • Audience tuning
03

Creative Production

Ads, video, UGC and static creative tested weekly against CTR benchmarks.

  • Static & video
  • UGC briefs
  • A/B testing
04

Conversion Tracking

Server-side tracking, CRM integration and attribution modelling.

  • GA4 setup
  • Server-side events
  • CRM sync
05

Lead Quality Scoring

Feedback loop from sales back into ad platforms to optimise for real pipeline.

  • Lead scoring
  • Offline conversions
  • Sales feedback loop
06

Transparent Reporting

Live dashboards tying spend to revenue, pipeline and customer lifetime value.

  • Looker Studio
  • Weekly reviews
  • Monthly deep-dives
Our Process

From audit to compounding ROAS — in five steps

Every engagement follows the same disciplined loop — measurable at each stage, with clear owners and evidence at every gate.

  1. 01

    Audit

    Account, tracking & creative review

  2. 02

    Strategy

    Funnel, budget & channel mix

  3. 03

    Launch

    Creative & campaign build

  4. 04

    Optimise

    Daily tuning & testing

  5. 05

    Scale

    Winning channels & audiences

Outcomes We Deliver

Real revenue impact, not vanity metrics.

Aggregate performance across all active Softfix paid media programs over the last 12 months.

6.4x

Blended ROAS

2568

Conversions / mo

-41%

Cost Per Lead

72%

MQL Acceptance

FAQ

Questions marketing leaders ask us first

If you don't find what you're looking for, our paid media leads are happy to walk you through a tailored plan.

Talk to a paid media strategist
What's the minimum ad spend you work with?
We typically work with brands spending $15K+/month across paid channels. Below that, our engagement model isn't cost-efficient — you'd be better served by an internal hire or a lighter retainer.
Do you charge a percentage of ad spend?
We use flat monthly retainers — not percentage-of-spend models. This ensures our incentives are aligned with your ROAS targets, not with spending more of your budget.
How long until we see results?
Paid ads are the fastest channel we manage. Most accounts see early signal within 2–3 weeks, meaningful ROAS shift within 6–8 weeks, and full program optimisation within 90 days.
Do you produce the ad creative?
Yes — our in-house creative studio produces static ads, video, motion graphics and UGC briefs. We can also collaborate with your existing brand team if you prefer to keep creative in-house.
How do you handle tracking and attribution?
We set up server-side tracking, GA4, CRM integration and offline conversion imports. Every ad platform reports back to a single dashboard so you see full-funnel attribution, not siloed metrics.
Talk to a QA Engineer

Tell us about your platform.

No polished brief needed. Just a few lines: what stack you're on, what's slowing down, and what security concerns you have. Our QA leads will reply within a working day.

Email

sales@softfix.in

Phone

+91 81890 10044

Address

1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010

Happy to sign an NDA first. We won't add you to a mailing list.

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