Builders & developers
One system for every project. Sales, inventory, allotment, demand letters, collections and RERA updates all sit together.
REAL ESTATE SOFTWARE · LUCKNOW & TORONTO
Real estate software that stops leads from slipping away.
A buyer fills a form on 99acres at 9 p.m. Someone calls back two days later, and by then they've already visited your competitor's site. We build CRMs, listing apps and booking systems for builders, brokers and property managers, so that call happens in minutes and nothing gets lost in a WhatsApp chat.
- Leads from 99acres, MagicBricks, Housing and Facebook in one place
- Bookings, payment plans and reminders handled without Excel
- A sales app your team can use at a half-built site with no signal
300+
Projects delivered
200+
Clients served
6+ yrs
Building software
4 hrs
Response time
sales.primegroup.in · live
Live
Active leads
1,284
↑ 62 today
Site visits
48
this week
Bookings
9
↑ 3 vs last week
Collection
₹4.2Cr
MTD
Lead source · this month
1,284 leads
99acres
412
MagicBricks
328
Walk-in
246
Website
198
Referral
100
Auto-followup on
Mobile ready
WhatsApp alerts
Portals and tools we connect to
Sound familiar?
Signs your sales process has outgrown spreadsheets.
Most real estate teams we meet aren't short of leads. They're short of a way to keep track of them.
01
Leads sit in five different inboxes
Some come by email from portals, some through Facebook, a few walk in, and the rest are on someone's personal phone. Nobody has the full list.
02
Follow-ups depend on memory
A sales executive promised to call back on Saturday. Then the weekend got busy. The buyer booked elsewhere on Monday.
03
Two people promise the same flat
Inventory lives in an Excel sheet that three people update. Sooner or later, unit 1204 gets sold twice.
04
Chasing instalments takes a full-time person
Every construction milestone means calling dozens of buyers, sending demand letters by hand and matching payments against a ledger.
05
You don't know which portal is worth paying for
You spend lakhs on listings every quarter, but you can't say which source brings buyers who actually book.
06
Channel partners keep asking about commission
Brokers call to ask whether their client's booking was counted and when they'll be paid. Your accounts team doesn't have a quick answer.
Why Softfix
How we work compared to a typical agency
A property website is easy to find. Software your sales team actually opens every morning is a different story.
Swipe to compare
Who we work with
A builder, a broker and a landlord all sell differently.
We don't hand everyone the same product. The core stays similar, but pricing, bookings and reports change with the business.
Brokers & channel partners
A simple CRM for your own team, a place to share listings, and a clear view of which deals have earned commission.
Property managers
Tenant onboarding, monthly rent, maintenance requests and lease renewals for residential and commercial properties.
Rental & PG platforms
Listings, bookings, tenant verification and rent collection, for operators who manage a few hundred beds or a few thousand.
Commercial leasing
Office and retail leasing with a tenant pipeline, fit-out milestones and rent escalations that are calculated for you.
Proptech startups
Marketplaces and listing apps launched with what buyers really use, leaving the nice-to-haves for version two.
What we build
Real estate software development services.
It starts with the ad that brings in a lead and ends with the receipt for the final instalment. You can pick one piece or the whole chain.
Discuss your projectReal Estate CRM
Every lead lands in one list with an owner attached. Calls get logged, and if a follow-up is missed, the sales head finds out the same day.
Listings & Inventory
Every flat, plot, shop or villa with photos, floor plans and live availability. When a unit is booked, it's gone for everyone instantly.
Property Search Website & App
Map-based search, filters that make sense for Indian buyers, and an enquiry button that reaches a real person quickly.
Site Visit Tracking
Visits get scheduled and assigned to an executive, who records feedback after. Buyers who went quiet are flagged for a nudge.
Booking & Allotment
Token amount, buyer KYC, unit allotment and the agreement draft, done in one flow rather than across three departments.
Payment Schedules & Collections
Milestone-linked instalments for each buyer. Demand letters and reminders go out automatically, and receipts are generated the moment money arrives.
Broker & Commission Portal
Channel partners register leads, see their status and check what they're owed. That means fewer phone calls to your accounts team.
Rental & Property Management
Rent collection, maintenance tickets, lease renewals and owner statements for landlords and PG operators.
Problems we solve
What goes wrong in real estate sales, and how we fix it.
1
Leads go cold before anyone calls
The problem
Portal enquiries arrive by email at odd hours. By the time someone notices, the buyer has spoken to three other builders.
What we build
- Leads pulled straight in from portals and ads
- Automatic assignment to whoever is free
- An instant WhatsApp reply so the buyer hears from you first
The result: Buyers hear back in minutes, while they're still looking at your project.
2
Inventory is never quite right
The problem
The sales team is working from Monday's sheet. Accounts has Wednesday's. The site office has its own copy.
What we build
- One live inventory for every project
- Units held for a set time when a token is pending
- Price changes that update everywhere at once
The result: No more double bookings, and no awkward calls to apologise for one.
3
Collections drag on
The problem
When a slab is completed, someone has to work out who owes what, print letters and then chase payments for weeks.
What we build
- Demand letters generated when a milestone is marked done
- Payment links and reminders on WhatsApp and email
- A buyer app showing what's paid and what's due
The result: Money comes in sooner, and your accounts team stops spending weekends on phone calls.
4
Nobody knows what's working
The problem
Management asks which campaign brought in last month's bookings. The answer takes a week and three spreadsheets.
What we build
- Bookings traced back to the lead source
- Conversion by executive, project and channel
- A weekly summary emailed to directors
The result: You put more money into the portals that bring buyers and stop paying for the ones that don't.
5
Brokers feel left in the dark
The problem
Channel partners bring buyers but can't see what happened next. Some start sending their clients elsewhere.
What we build
- A portal where brokers register and track their leads
- Clear rules on who gets credit for a booking
- Commission statements they can download
The result: Brokers trust the process and keep bringing you their best clients.
6
The field team avoids the app
The problem
The last CRM needed a laptop and Wi-Fi. Executives went back to their notebooks within a month.
What we build
- A phone app built for one-handed use
- Works offline in basements and unfinished towers
- Voice notes and photos from site visits
The result: Your team actually uses it, so the data in it is finally reliable.
AI where it helps
Smarter tools for your sales team.
We usually add these once a few months of lead and booking data have built up. Before that, there isn't much for AI to learn from.
Lead scoring
Ranks new enquiries by how likely they are to book, based on budget, location and how past buyers behaved.
WhatsApp assistant
Answers common questions about price, size and possession date at any hour, then hands serious buyers to your team.
Matching buyers to units
Suggests available units that fit what a buyer told you, so executives don't have to scroll through the whole inventory.
Call summaries
Turns a recorded sales call into a short note in the CRM, so the next person who speaks to the buyer knows the background.
Want to see what it would cost?
Tell us how many projects and sales executives you have. We'll send back a written estimate and a suggested first module.
How we work
Built around the people who sell.
Your sales team lives on their phones, your sales head wants reports, and accounts reconciles lakhs every day. The process makes room for all three.
01
Understand how you sell (1–2 weeks)
We talk to your sales head, a few executives and accounts. We map where leads come from, how deals move and what the directors want to see.
02
Set up your rules (1 week)
Unit types, pricing, payment plans, commission slabs and RERA details. Everything gets modelled on how you actually do business.
03
Test screens with your team (2–3 weeks)
Clickable prototypes go to the people who'll use them daily. Anything that slows them down gets fixed before we write code.
04
Build in two-week sprints (6–12 weeks)
You get a demo every fortnight. Sales can start on the CRM while we're still building bookings and collections.
05
Move your data and train (1–2 weeks)
We bring over existing leads, bookings and payment records, then train sales and accounts on the parts they'll use.
06
Support and new projects (Ongoing)
When you launch a new tower or project, we add it. Bugs, updates and new features are covered under a support plan.
Security & compliance
Buyer data that stays safe.
Your CRM holds phone numbers, PAN cards and payment details for every buyer. That deserves proper protection, and it's also your most valuable sales asset.
Regulation
- RERA project details and quarterly update support
- DPDP Act 2023 for buyer data
- GDPR and PIPEDA for NRI and overseas buyers
- Option to keep all data on Indian servers
Payments & documents
- PCI DSS compliant payment gateways
- Digital agreements with e-sign support
- Secure storage for KYC documents
- Receipts and statements that can't be altered
Access & security
- ISO 27001:2022 certified processes
- Executives only see their own leads
- Export controls so data can't walk out the door
- Full logs of who viewed and changed what
Technology
A setup sized for your business.
A broker with ten agents and a developer with twelve projects need different things. We pick tools based on your size and what you're comfortable spending each month.
Mobile
Flutter · React Native · Swift (iOS) · Kotlin (Android)
Web
React · Next.js · Vue.js · TypeScript
Backend
Node.js · Laravel / PHP · .NET Core · Python
Maps & Media
Google Maps · Mapbox · 360° virtual tours · Image CDN
Messaging
WhatsApp Business API · MSG91 · Twilio · Email
Cloud & Data
AWS · Azure · Google Cloud · PostgreSQL · MySQL · MongoDB
Ways to work with us
Start with the part that hurts most.
For most clients that's the CRM. Once leads are under control, bookings and collections usually come next.
CRM first
Start with leads
Lead capture from portals and ads, assignment, follow-ups, site visits and a sales dashboard.
Typical timeline: 6–8 weeks
Full sales platform
End-to-end sales
CRM plus inventory, bookings, payment schedules, collections and a broker portal for all your projects.
Typical timeline: 3–4 months
Marketplace or rental
Buyers or tenants
A public website and apps for buyers or tenants, with listings, search, bookings and payments.
Typical timeline: 4–6 months
Cost
What affects the cost of real estate software.
Two CRMs can look the same in a demo and cost very different amounts to build. Here's why.
01
How many people use it
A CRM for your sales team is one job. Adding buyers, brokers, accounts and site staff, each with their own screens, makes it bigger.
02
Your pricing and payment plans
One flat price per unit is simple. Floor rise, PLC, parking and several payment plans take more work to model correctly.
03
Integrations
Every portal, ad platform, WhatsApp number, payment gateway or accounting tool we connect to adds setup and testing.
04
Public-facing apps
An internal tool can be plain. A website or app that buyers see needs polished design, fast photos and good search.
05
Moving old data
Years of leads and bookings in spreadsheets have to be cleaned up before they can be brought across safely.
06
AI features
Lead scoring or a WhatsApp assistant add to the build, though they often pay for themselves through faster responses.
About Softfix
We build the software and help fill it with leads.
We're 30+ developers, designers and testers in Lucknow, with a second office in Toronto. Our marketing team runs SEO and ads too, which matters in real estate. The same people who built your CRM can see which campaigns are filling it.
Everyone is in-house, nothing gets subcontracted, and the code belongs to you.
300+
Projects shipped
30+
In-house experts
15+
Industries served
ISO
9001:2015 · 27001:2022
Engineering review · Lucknow office
FAQ
Questions real estate teams ask us.
01 Can leads from 99acres, MagicBricks and Housing come straight into the CRM?
Yes. Most portals send leads by API, webhook or email, and we connect to whichever one they offer. Each lead arrives tagged with the portal, project and campaign, so nobody has to type it in.
02 How much does real estate software cost?
It depends on how many people use it, how complex your pricing is and what we need to connect to. A CRM for a single sales team is a much smaller job than a full platform with bookings, collections and a broker portal. After a short call, we'll send a written estimate.
03 How long does it take?
A CRM usually goes live in about 6 to 8 weeks. A full sales platform takes around 3 to 4 months. Your team can start using the CRM while the rest is still being built.
04 Do you work on residential and commercial projects?
Yes, and plots, villas and rentals too. The CRM and inventory work much the same across all of them. Pricing, bookings and leasing get set up differently for each type.
05 Can it handle construction-linked payment plans?
Yes. You can set up any number of payment plans per project. When a milestone is marked complete, the system works out what each buyer owes and sends the demand letter and reminders for you.
06 Can we track commission for channel partners?
Yes. You can set different commission slabs, decide who gets credit when two brokers bring the same buyer, and give partners their own login to track leads and payouts.
07 Will the app work at sites with poor network?
Yes. The sales app stores what executives enter and syncs it once they're back in signal, which helps a lot in basements and towers still under construction.
08 Can you move our data out of Excel or our old CRM?
Yes. We clean up your existing leads, bookings and payment records and bring them across, then check the totals match before you switch over.
09 Who owns the code and the buyer data?
You do, completely. The code, the data and the cloud accounts are all yours. We're happy to sign an NDA before we start.
10 What happens after launch?
We stay on for support, fixes and updates. When you launch a new project or tower, we add it. If you want, our marketing team can also run your portal listings and ads.
Book a free 30-minute call
Let's make sure your next buyer gets a call back today. where deals get stuck.
Book a free 30-minute call. Tell us how many projects you're selling and where deals tend to stall, and we'll suggest where to start.
sales@softfix.in
Phone
+91 81890 10044
India office
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010
Canada office
2 Bloor Street West, Suite 700, Toronto, Ontario M4W 3E2
Thanks, we've got it.
Someone from our team will call you back within 4 working hours. Faster than most brokers, we promise.