We help businesses across multiple industries build scalable, secure and future-ready digital products. Our team combines deep technical expertise with industry knowledge to deliver custom software solutions that drive growth.
Let's TalkNumbers below come from our clients' own CRMs and ad accounts.
IT Services · Noida
Mid-market IT company, 200–500 employees
Qualified leads
+287%
vs. previous quarter
Cost per lead
₹412
down from ₹1,180
The story
Landing page had a 6-field form and no tracking, so half the leads never reached the CRM. We cut the form to 3 fields, wired Meta Conversions API and LinkedIn Insight Tag, then ran a 3-way headline test. Qualified leads tripled within 7 weeks and cost per lead dropped by two-thirds.
Healthcare SaaS · Bangalore
Patient-management SaaS selling to hospital CXOs
Meetings booked
92
with hospital decision-makers
Campaign length
42 days
from brief to booked calls
The story
LinkedIn ads targeted by job title (CMO, Head of Ops, Hospital Administrator) plus Document Ads on hospital efficiency benchmarks. Lead forms qualified by bed count. Sales got a WhatsApp alert on every submission and booked 92 meetings over 6 weeks.
Aesthetic Clinic · Lucknow
Boutique skin & hair clinic, single location
Instagram reach
+412%
organic + paid combined
Enquiries / month
68
via DMs and lead forms
The story
Profile was 2 years out of date and posting once a month. We rebuilt the bio and highlights, started a weekly reel cadence around treatments, and retargeted profile visitors with a ₹99 consultation offer. Reach grew 5× and enquiries landed every single week.
Strip away the jargon and it's this: getting the right people to notice your business on LinkedIn, Instagram or Facebook, and then giving them an easy reason to get in touch.
There's the free part and the paid part. The free part is your own page. Posts, reels, replying when someone comments. It won't bring in a flood of leads on its own, but when a prospect looks you up after a sales call (and they do), it's the difference between looking like a serious company and looking like one that gave up in 2021.
The paid part is ads. You pay Meta or LinkedIn to put your message in front of a specific group of people, and if it's set up properly you can see what each lead cost you. That's where most of the measurable business comes from.
And it doesn't sit by itself. Someone might see your LinkedIn ad on Monday, Google you on Wednesday, scroll past your reel on the weekend and only fill in the form the following week. We plan for that kind of messy journey, because that's how people actually buy.
Free + paid
Both together, planned for how people actually buy
One agency did the posts. A freelancer (or someone in IT) set up the website and the pixel, years ago. Sales lived in Zoho or a Google Sheet. When the leads dried up, nobody could tell whose part had broken, and every meeting turned into a polite round of finger-pointing. We do all three pieces in one building, so when something breaks, we usually find it the same day.
"The report says reach went up. Our CFO wants to know about revenue." — Nobody can point to a single deal that came from social, even though the engagement graph looks lovely.
"Leads come in, but we see them three days later." — Someone has to remember to download the lead form CSV. By then the person who enquired has already called two of your competitors.
"We honestly don't know which ad worked." — Five ads, five audiences, all launched on the same day. Next month's budget ends up being a guess.
Only if it's run properly, mind you. When the tracking's in place, this is what our clients tend to get out of it.
LinkedIn and Meta lead forms open right inside the app and come pre-filled. People are far more likely to finish them than a form on a slow website.
Want only procurement heads at hospitals in UP and Bihar? You can do that. Everybody else never sees the ad, and you don't pay for them.
Somebody looked at your pricing page and left. Retargeting brings them back with a follow-up ad, and in our experience it's usually the cheapest lead you'll get.
Buyers check LinkedIn before replying to a sales email. If they find useful posts there, that first conversation gets a lot warmer.
Budgets are daily. If a campaign isn't working on Tuesday, it can be paused on Tuesday, which isn't something you can say about a hoarding or a newspaper ad.
Comments and DMs are full of the objections people won't say on a call. We pass those on, and sales usually finds them more useful than the reach numbers.
Take one of these or take several. Whichever you pick, the technical setup is on us. Pixels, Conversions API, UTM tags, the CRM connection, all of it. That's the bit we're good at because we're developers first.
We don't start with your feed. We start with your last twenty customers. Who were they, how long did they take to say yes, what did they ask on the first call? Platforms, audiences and the content calendar all come out of that.
LinkedIn Campaign Manager services for B2B companies. We'll target by job title, seniority or a list of companies you've been chasing for months, and run Document Ads, Conversation Ads and lead gen forms. Leads land in your CRM, not someone's inbox.
Nearly every Business Suite we open has an ex-employee still listed as admin, or two pixels firing on the same page. We tidy that up first. Then we run your Facebook and Instagram ads and send you a weekly report short enough to read over tea.
Reels and carousels built around what your customers actually search for, rather than whatever audio is trending this week. Your bio and highlights get fixed too, since that's where most profile visits quietly die.
We change one thing per A/B test. Maybe the first line, maybe the format, maybe the offer, but never all three at once. Lookalike audiences get built from people who paid you, which works much better than building them from people who just clicked.
A short lead form with two or three qualifying questions so you don't waste calls on students and job seekers. It connects to HubSpot, Zoho, Salesforce or your own system, and your salesperson gets a WhatsApp ping the moment someone submits.
Our in-house writers and designers make the posts, carousels and reels. You'll see the whole month in a calendar first and nothing goes live until you've said okay.
We reply to comments and DMs during working hours and flag anything touchy to you before answering. Once a month you'll get a short note on what people in your industry are grumbling about online.
A live dashboard our developers build for you. Ad spend and social analytics on one side, CRM stages on the other, so cost per lead and actual meetings booked sit on the same screen.
Keeping your pages alive, week after week, without you having to think about it.
This is the everyday stuff. Planning posts, writing them, designing them, scheduling them, and then actually talking to the people who respond. It's not glamorous, and it's the part most companies drop after three months.
When you hand it to us, we set up or clean up your LinkedIn, Instagram and Facebook profiles, and we plan a monthly content calendar around what's happening in your business, whether that's a product launch, a trade show or the Diwali offer. Our team writes and designs the posts, carousels and reels. If your founder or senior team want to post on LinkedIn under their own names, we can ghostwrite those as well. We reply to comments and DMs, and you get a monthly report on reach, impressions, engagement rate and follower growth.
One opinion we'll share upfront: you probably don't need to post every day. For most B2B companies, three or four genuinely useful LinkedIn posts a week will do more than seven forgettable ones.
Monthly calendar
Planned, written and designed by one team
Ads Manager
Three to five versions, weak ones cut weekly
Organic reach on Facebook and LinkedIn has been shrinking for years. If you need leads on a predictable schedule, you'll need ads.
A quick clarification, because people mix these up. Hitting "Boost post" isn't really advertising. It's a shortcut with very basic targeting. A proper campaign in Ads Manager or Campaign Manager lets you choose what you want (leads, website visits, video views), decide who sees it down to their job title, and run several versions against each other to see which one wins.
On LinkedIn we usually target by job title, industry and company size. On Meta it's more about interests, behaviours and lookalike audiences built from your existing customers. Then there's retargeting, which covers your website visitors, people who watched most of a video and the ones who opened a lead form and gave up halfway. That last group is gold.
We launch three to five versions of each ad and switch off the weak ones every week. Before any of that starts, our developers check the Pixel, the Conversions API, the LinkedIn Insight Tag and your UTM tags, because spending money with broken tracking is like driving with the speedometer taped over. Budget then moves, gradually, toward whatever's bringing in qualified leads at the lowest cost.
We still keep an eye on reach and follower growth. They tell us early if something's off. But they're not what we lead with.
Typical agency report
Nothing wrong with these numbers. They just can't tell you if social is making you money.
Softfix report
These come from your CRM, and the last line is always our plan for next month.
We'd rather do four platforms well than eight badly. If someone tells you every business needs to be on every app, be a little suspicious.
Company page, founder posts, and ads through Campaign Manager. If you sell IT services, software or anything to other businesses, this is almost always where we start. It's expensive per click, but the people clicking are the ones who sign cheques.
We're an Instagram marketing agency for businesses that sell on trust, like clinics, coaching institutes, real estate projects and boutique brands. Reels, stories, carousels, a profile that converts visits into DMs, and Instagram ads when you're ready for them.
People keep saying Facebook is dead. In tier-2 and tier-3 India it very much isn't. It's still one of the cheapest ways to reach business owners, and the best place to retarget whoever visited your website.
YouTube Shorts and video ads, mostly cut from reels and explainers we've already made for you. Same shoot, more places to show it.
It mostly comes down to how big your average deal is. In practice, most of our B2B clients end up using both.
You can target by job title, seniority, company size, or upload a list of companies and reach people who work there. Clicks cost more, sometimes a lot more, so it pays off when one deal is worth lakhs.
Much cheaper to reach people, and great at finding more people like your current customers. The catch is lead quality. Without good qualifying questions on the form, you'll get plenty of enquiries and a lot of them won't be serious.
What we usually do
Find decision-makers on LinkedIn, then keep showing up in front of those same people on Instagram and Facebook, where it costs a fraction as much. We'll work out a sensible split with you on the audit call. Bring your average deal size.
Some house rules. Feel free to use them as a checklist when you talk to other agencies too.
We will
We won't
Here's roughly how the first three months go. We plan it the way we'd plan a software release, in small versions that each get checked before the next one.
We go through your accounts, fix the Pixel and Conversions API, add UTM tags and hook up your CRM. We also write down what a lead costs you today, so in three months we can honestly say whether we've helped.
Audiences, offer and content calendar get agreed with you. Then the first ads go live, usually three to five versions for each audience.
Every week, the weakest ads get paused. By now we have enough data to build lookalike audiences from your real customers and start retargeting.
The money goes where it's working. We also sit down with your sales lead once a month, because they'll tell us things about lead quality that no dashboard will.
This is where being a software company actually pays off for you. None of it is extra. It's part of how we run social.
Leads from LinkedIn and Meta forms go straight into HubSpot, Zoho, Salesforce, Freshsales or whatever you've built in-house. No ready-made connector? We'll write one. That's our day job.
The salesperson for that city or service gets a WhatsApp message the moment a lead comes in. A lead that arrives at 11pm on a Saturday doesn't have to sit until Monday.
Browsers block more cookies every year. With the Conversions API sending events from your server, Meta and LinkedIn still get accurate data, and their algorithms find you better leads because of it.
Sometimes a lead form isn't enough and people need a page to read first. We build those too, and they load fast on a 4G connection in a moving auto.
Ad spend, social analytics and CRM stages, together, updated live. It's yours. If we ever part ways, it stays with you.
A shared calendar where you see every upcoming post, leave comments and approve. No more chasing approvals on email threads.
Ads can only do so much if the website they point to takes eight seconds to load. Since Softfix builds websites and software as well, we can fix the surrounding pieces without you hiring another vendor.
A good blog post can become five LinkedIn posts and a carousel. And social shares send people back to the post. The two help each other.
If people click your ad and land on a confusing page, you've paid for nothing. We fix the pages your campaigns depend on.
Brand guidelines, templates and ad creatives from one design team, so your posts don't look like they came from four different companies.
For online stores we connect your product catalogue to Meta, which is what makes shopping ads on Instagram and Facebook possible.
Booking systems, CRMs, internal tools. If your leads need somewhere smarter to go than a spreadsheet, we can build it.
Should this year's budget go to social, Google Ads or SEO? We'll help you decide, based on where your customers actually came from last year.
IT services and SaaS companies selling to CTOs and procurement teams. We write software too, so you won't spend three meetings explaining what an API is.
Manufacturers, consultancies, service firms. Businesses where a single signed contract can cover months of ad spend.
Clinics, diagnostic labs, health-tech. We stay away from miracle claims, we're careful with patient information, and your doctors see the copy before it's published.
Tight budget? Fine. We'll pick one platform, run cheap tests and only spend more once something has clearly earned it.
Schools, colleges and coaching institutes, where almost all the enquiries need to arrive in a few weeks before admissions close.
Site visits, showroom walk-ins, gym and salon bookings. Campaigns that only reach people within a few kilometres of you.
Meta and LinkedIn are generous when counting their own conversions. Your sales team usually sees a smaller number. We go with your sales team's number, from the CRM, and a deal only counts once it's closed.
Formula
ROI = (revenue from social leads
− ad spend − agency fee)
÷ (ad spend + agency fee)While deals are still in the pipeline, we watch the early signs: click-through rate, cost per lead, and how many leads actually turn into meetings. We'll show you first-touch and last-touch attribution side by side, since they often tell slightly different stories.
CRM-sourced
A deal only counts once it's closed
It depends on how many platforms we look after, how much content you need, and whether we're running ads. Ad spend is paid separately and it's never hidden inside our fee.
Organic
₹ / month
Content calendar, posts and reels on one or two platforms, community management and a monthly analytics report.
Performance · Featured
₹ / month + ad spend
Paid social on Meta or LinkedIn, creative testing, lead forms, CRM integration and a weekly cost-per-lead report.
Full funnel
₹ / month + ad spend
Organic and paid together across platforms, audience modelling, social listening and your own reporting dashboard.
The person writing your ad and the person fixing your tracking sit in the same office. When something breaks, it gets sorted that afternoon instead of becoming a ticket.
Someone who knows your business, comes to the monthly review and picks up on WhatsApp during working hours. Not a different face every quarter.
Leads, meetings and pipeline come first. Reach and engagement are still in there, further down.
Our minimum term and notice period are spelled out in the proposal, in plain words, before you sign anything.
Campaigns run in your own Business Manager and Campaign Manager. Your data and dashboard don't leave with us.
Two offices, two time zones. We work with clients in India, the US, Canada, the UK and Europe, during their working day.
Didn't see your question? Ask us on the audit call. We like awkward questions.
Send us access to your ad accounts. We'll dig through the tracking, the last few months of ads and your pages, and then get on a call to walk you through what we found and what we'd try first. Keep the findings whether you hire us or not.
We'll reply within one business day with your free social media audit.
to help our experts understand your business objectives and create your customized plan.
Social media marketing company in India.
We're Softfix. We started out writing software in Lucknow, and somewhere along the way clients began asking us to run their LinkedIn and Instagram too. So now we do both. Our marketers make the posts and ads, and our developers make sure every enquiry actually reaches your sales team.
This is what we're aiming for with every campaign. A real person, sitting in your CRM, and you can see exactly which ad brought her in.