More Revenue From
The Traffic You Already Have.
You don't need more visitors. You need a conversion system that turns existing traffic into revenue — through heatmap analysis, structured experimentation and funnel optimization that compounds.
+34.2%
Avg. CVR Lift
1280+
Experiments Run
-38%
Acquisition Cost
18mo
Avg. Partnership
CVR
12.7%
▲ 34%
Tests Live
7
running
Confidence
97%
stat sig
Doubling conversion is cheaper than doubling traffic.
Every ad dollar and SEO hour already spent brings visitors. CRO is how you turn more of them into revenue — without spending another cent on acquisition.
Higher Revenue
Same traffic, more revenue per visitor — pure profit margin.
Lower CAC
Better conversion drops paid acquisition cost by 30–50%.
Better UX
Fixing friction points improves satisfaction, retention and referrals.
Compounding Gains
Every win lifts the baseline — wins stack quarter after quarter.
Six services, one conversion engine
Full-funnel conversion strategy, execution and measurement — governed by statistical rigour, not opinions.
Heatmap Analysis
See exactly where users scroll, click, rage-click, and leave — session recordings, scroll maps and click analytics.
- Scroll maps
- Click tracking
- Session recordings
A/B Testing
Structured multivariate experimentation with statistical significance — no guessing, no premature conclusions.
- Hypothesis design
- Statistical rigour
- Winner rollout
Funnel Optimization
Step-by-step analysis of your funnel to find where you lose visitors — and what fix will recover them.
- Funnel visualisation
- Drop-off analysis
- Recovery playbooks
User Journey Mapping
Understand the path buyers actually take — not the path your site was designed for.
- Journey research
- Persona mapping
- Touchpoint audit
Landing Page Optimization
Rewrite, redesign and rebuild landing pages around real conversion psychology.
- Message match
- Copy structure
- Visual hierarchy
Experiment Velocity
Higher test velocity drives faster learning and stronger compounding results.
- Test roadmap
- Prioritisation
- Learning culture
Real tests, real lift.
A sample of active and recent tests from current client programmes — showing the diversity and rigour of our CRO approach.
Heatmap · Landing Page
Where users actually click
A/B Test · Variant B
Stat sig 97%+34.2%
Conversion rate uplift vs control
Sales Funnel
5-Stage Optimisation
Conversion Funnel · Last 30 Days
Biggest Opportunity
Engaged → Leads step
Potential +18% overall CVR
From audit to compounding lift — in five steps
Every engagement follows the same disciplined loop — measurable at each stage, with clear owners and evidence at every gate.
-
01
Audit
Analytics, heatmaps & funnel review
-
02
Hypothesis
Research-led test prioritisation
-
03
Experiment
Design, build & launch A/B tests
-
04
Analyse
Stat sig & segment impact
-
05
Scale
Winner rollout & next iteration
Real conversion lift, not opinions.
Aggregate performance across all active Softfix CRO programs over the last 12 months.
+34.2%
Avg. CVR Lift
1280+
Experiments Run
-38%
Customer Acquisition Cost
$4.82
Revenue per Visitor
Questions growth leaders ask us first
If you don't find what you're looking for, our CRO strategists are happy to walk you through a tailored plan.
Talk to a CRO strategistHow much traffic do I need for meaningful CRO?
How do you ensure tests don't hurt conversion?
What tools do you use?
Can you work with our existing dev team?
How long does a typical engagement run?
Tell us about your platform.
No polished brief needed. Just a few lines: what stack you're on, what's slowing down, and what security concerns you have. Our QA leads will reply within a working day.
sales@softfix.in
Phone
+91 81890 10044
Address
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010
Thanks — we got it.
One of our QA leads will reply within a working day.