OTT Platforms
Streaming apps on web, iOS, Android, TV and Fire Stick.
Media & Entertainment
Content that streams and audiences that stay.
Media runs on attention. You need platforms that stream without buffering, personalise without intruding and monetise without friction.
Softfix builds streaming platforms, OTT apps, content management systems and audience analytics that connect creators, publishers and audiences through seamless technology.
OTT Platforms
Live Streaming
Content Management
Video on Demand
Subscription Billing
Audience Analytics
Recommendations
Multi-Screen Apps
Streaming now
Live
Viewers
84.2k
Watch time
3.4m
Churn
2.1%
#1 Trending
The Last Monsoon · 18.4k watching
#2 Most rewatched
Old Delhi Nights · 12.1k rewatches
AI suggests: push a teaser for The Last Monsoon to viewers who dropped off in the first 3 minutes.
01
Reach
Content delivered on every screen
02
Engage
Personalised feeds that keep viewers watching
03
Monetise
Subscriptions, ads and pay-per-view in one flow
04
Scale
Handles millions of streams without buffering
Media technology services
Everything a modern media business needs
One platform, many modules. Start with streaming, add the rest as you grow.
Live Streaming
Low-latency live events, sports and webinars with instant replay.
Content Management
Ingest, tag, schedule and publish — with rights and versions tracked.
Video on Demand
Adaptive bitrate, offline download and resume-where-you-left.
Subscription Billing
Plans, trials, coupons, UPI and international cards — reconciled.
Audience Analytics
Who watches, where they drop off, and what keeps them coming back.
Recommendations
Personalised rows built on watch history and real-time signals.
Multi-Screen Apps
One account, one library — from phone to TV without missing a beat.
The full lifecycle
From idea to loyal audience
Five stages, one platform. Every handoff clean, every audience signal captured.
Plan content
Slate, rights and approvals tracked in one place.
Capture & edit
Footage, audio and versions flow straight into the platform.
Go live anywhere
Stream on app, web, TV — with geo and device rules.
Keep them watching
Recommendations, notifications and community features.
Turn attention into revenue
Subscriptions, ads, rentals and sponsorships — all in one flow.
How we build it
From concept to launch night
A clear, five-step process — no surprises, no endless meetings.
01
Discover
We map your content, audience, devices and monetisation model.
02
Design
UX for viewers, creators and admins — TV, mobile and web.
03
Build & integrate
CDN, DRM, payments, recommendations and analytics integrated.
04
Test & tune
Load tests, playback tests and personalisation A/B before launch.
05
Launch & grow
Go live, measure engagement, and iterate with new features.
+
Support
24×7 monitoring, CDN tuning and new content modules.
Audience intelligence
Know what holds attention — and what loses it
Feature spotlight
Audience & engagement analytics that guide content
Not just views. Real signals about what to produce more of, what to retire, and where audiences drop off.
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Drop-off points by scene
See exactly where viewers leave — per episode, per scene.
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Cohort and viewer segments
Binge-watchers, weekenders, lapsed — each with their own plan.
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Content ROI tracked
Cost per title vs watch time, renewals and revenue.
Engagement models
How media businesses work with us
Start with a pilot title or one platform, prove it, then scale. One build fee, then monthly hosting and support.
Channel or single show
A fast, branded streaming app for one creator or one show.
Typical timeline: 4–6 weeks
OTT + CMS + billing
Full OTT platform for a studio, with content management, payments and analytics.
Typical timeline: 3–4 months
Multi-brand & multi-region
Multi-tenant platform across brands and regions, with DRM, SSO and governance.
Typical timeline: 5 months +
FAQ
Questions about media technology
Can you build an OTT app on web, mobile and TV?
Yes. We build OTT apps on web, iOS, Android, Android TV, Fire TV, Apple TV and Samsung/LG smart TVs — with one shared backend and one content library.
How do you handle streaming at scale?
We build on global CDNs with multi-bitrate HLS/DASH delivery, regional edge caching and adaptive buffering — so playback is smooth even during big live events.
Can you protect our content from piracy?
Yes. We support Widevine, FairPlay and PlayReady DRM, geo-blocking, session limits and watermarking — for both VOD and live.
Can we monetise with subscriptions, ads and rentals?
Yes. SVOD, AVOD, TVOD, freemium, coupons, bundles and sponsorship modules are all supported — often combined in one app.
Do you build recommendation engines?
Yes. We build personalised rows using collaborative filtering, content embeddings and real-time session signals — tuned for your catalogue size.
Is viewer and payment data safe?
Yes. PCI-DSS compliant payments, encrypted storage, role-based access and full audit logs. Data can be hosted in India if required.
Explore Media Solutions
Ready to stream smarter?
Tell us about your content, audience and where engagement drops. We reply within a working day.
sales@softfix.in
Phone
+91 81890 10044
Address
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010