Software development
- You write the requirements, they build them
- Job's done once the features are delivered
- Judged mainly on deadline and budget
- Probably a different team next time
Product engineering company in India
Got a product idea? Let's build it properly.
We're Softfix, a product engineering company out of Lucknow. Most people who call us have an idea, maybe a Figma file, and a deadline that's a little too tight. We help them get to a working product, and we usually stay on well after launch day.
React · Next.js · Flutter
Node.js · .NET · Python
AWS · Azure · Google Cloud
Product lifecycle
Example SaaS build
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01 · IDEA & PROTOTYPE Clickable Figma flows, tested with users Done
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02 · PROOF OF CONCEPT Riskiest technical question answered Done
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03 · MVP Sprint 4 of 6 · core flows live on staging Building
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04 · PRODUCT-MARKET FIT Weekly releases from real usage data Next
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05 · SCALE Performance, cost control, new markets Later
1 team
Design, code, QA and DevOps under one roof
2 weeks
Between demos, so you always see progress
8–12 wks
Typical time to a first MVP
100%
Code and IP owned by you
Product engineering vs software development
Isn't this just software development?
Fair question. A regular dev shop builds whatever's in the spec, hands it over and moves on. We'd rather question the spec first (is this the right feature? does anyone actually need it?) and then stick around to see if the product works in the market.
Product engineering
- Starts with the user's problem, not a feature list
- Keeps going after launch, with product lifecycle management
- Judged on whether people use it and pay for it
- Same cross-functional engineering team, year after year
Product engineering services
End-to-end product engineering, or just the part you're stuck on.
Some founders hand over everything. Others already have two or three developers and just need a designer, an architect or a proper QA setup. We're a software product development company, so either works for us. We slot in around whoever's already there.
01
Product ideation and prototyping
Before a single line of code, we turn your idea into clickable screens. Show them to ten potential customers. You'll learn more in a week than in a month of planning.
02
MVP development services
The smallest thing that proves people want it. Eight to twelve weeks is normal. And no, it isn't throwaway code.
03
UI/UX product design services
We talk to your users, sketch wireframes and put together a design system. Developers get exact specs, so nobody's guessing at spacing at midnight.
04
Product architecture design
Database, services, hosting, security. Getting these right early is cheap. Fixing them in year two? Not so much.
05
SaaS product engineering
Multi-tenancy, subscription billing, user roles, admin panels. Every SaaS needs this stuff and honestly, nobody enjoys building it. We don't mind.
06
Cloud-native product engineering
Containers and managed services on AWS, Azure or GCP, so nobody on your team gets woken at 2 a.m. by a server alert.
07
API-first product development
API first, screens second. That way your web app, your mobile app and whatever partner integration comes next all share one backend.
08
Product scalability engineering
Worked fine at 500 users, falling over at 50,000? We find out why. (It's usually the database.)
09
Product re-engineering / re-platforming
Stuck on an old framework, or a monolith nobody wants to touch? We move it over in stages, and you keep shipping features while we do.
10
Product modernization services
New UI, newer stack, faster pages. Your existing customers won't notice the switch, except that things get quicker.
11
QA and product testing services
Manual testing, automated tests, regression suites. Basically, last month's bug stays dead.
12
DevOps and CI/CD for product engineering
Code goes from a developer's laptop to production through automated checks. Several releases a week if you like, or one a month if you'd rather.
Our product engineering framework
How we take a product from idea to scale.
No two products are the same, but most go through roughly five stages. Once we know where you are, it's easier to decide what to build next. And what to skip.
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Weeks 1–3
Discovery & proof of concept (PoC)
First we test whatever's most likely to kill the idea. Sometimes it's technical (is the AI model accurate enough?). Sometimes it's just: will anyone sign up?
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Weeks 4–12
Minimum viable product (MVP)
Core features, nothing extra. A small product that works beats a big one that's half finished.
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Months 3–9
Product-market fit
Now real people are using it. We ship small changes every week or two based on what they do in the app, which isn't always what they tell you.
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Ongoing
Product roadmap execution
Once things click, we plan a quarter at a time with you. Same people on the team, so nobody's relearning the codebase.
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Long term
Scale & product lifecycle management
Speed, cloud bills, new markets. Eventually, quietly removing features nobody touches.
Digital product engineering, done properly
The habits behind a codebase that still makes sense in three years.
Ever heard a CTO say "we need to rebuild it"? It's nearly always the same story. V1 was rushed, there were no tests, and now each new feature breaks two old ones. These are the product engineering solutions we use so you don't end up there.
Ask about a code reviewAgile product development
We work in two-week sprints. You get a demo at the end of each one, and you can reorder the backlog yourself whenever you like.
Cross-functional engineering team
Designer, devs, QA and a PM on one team. They talk daily. Nothing gets thrown over the wall.
Cloud-native architecture
Managed databases, autoscaling, infrastructure as code. Need a new test environment? That's minutes, not days.
Microservices-based product design
Only when it makes sense. Most early products are better off as a tidy monolith, to be honest, and we'll tell you if yours is.
Continuous integration/continuous deployment
Tests run on every pull request automatically. Releasing is one click. Nobody loses a weekend to it.
Codebase scalability
Clear modules, a code review on every change, and docs a new developer can actually follow in week one.
Technical due diligence
Raising a round or buying a company? We'll go through the code, architecture and security, and write it all up in plain English.
Product lifecycle management
We set up usage tracking on launch day. So what gets built, fixed or dropped next comes from data, not gut feel.
How to build a SaaS product from scratch
The short version of what we tell founders.
- 1 Talk to 15 to 20 potential customers first. Write down the exact words they use for the problem. You'll reuse them in your marketing later.
- 2 Pick the one painful job that comes up most. Build only that. Everything else goes on the "later" list.
- 3 Mock up the main flow in Figma and show it to the same people. You'll probably redo it at least once, and that's fine.
- 4 Make the architecture calls: multi-tenancy, login, billing, hosting. Boring, proven choices win here.
- 5 Build the MVP in short sprints. Set up automated tests and deployments in week one, not week ten.
- 6 Launch to a small group. Watch how they use it. Fix whatever trips them up.
- 7 Only then add pricing, onboarding emails and analytics, and start letting more people in.
Cost of product engineering services
How you can work with us, and roughly what it costs.
"How much?" is always the first question, and the honest answer is: it depends. Mostly on how many platforms you need, how many integrations, and how fast you want it live. Below are the three ways most clients work with us. You'll get a proper quote after a quick call.
Fixed-price MVP
Defined scope, defined budget
You know exactly what v1 needs to do. We lock scope, price and launch date before starting.
- Locked scope, timeline and price
- Milestone-based payments
- Launch date agreed upfront
- Predictable budget approval
Quoted after a 30-min call
Get an MVP quote
Dedicated product engineering team
Long-term product ownership
Outsourced product engineering that works like an in-house team. Developers, a designer, QA and a PM, working only on your product.
- Full-time squad working only on you
- Monthly rolling billing
- Scale roles up or down quarterly
- You own priorities and ceremonies
Monthly, based on team size
Build my team
Technical due diligence
Independent review, clear answers
A one-time review of an existing product. Useful before a funding round, an acquisition, or deciding whether to rebuild.
- Code, architecture and security
- Written report in plain English
- Fix-now versus fix-later list
- Useful before a funding round
Fixed fee, agreed upfront
Request an audit
What moves the price
- Web, iOS or Android
- Third-party integrations
- Depth of design work
- Compliance needs
- How soon you need it
FAQ
Things founders ask us on the first call
What's the difference between product engineering and software development?
A regular software project builds to a fixed spec and ends at delivery. Product engineering covers the whole thing: deciding what to build, building it, launching it, then improving it based on real usage.
How much do product engineering services cost?
Depends on scope. A clickable prototype might take a few weeks. A full SaaS platform with web and mobile apps, a few months. Book a free 30-minute call and we'll send a line-item estimate, so you can see exactly where the money goes.
Why choose a product engineering company in India?
Cost is part of it, sure. But you also get senior engineers and working hours that overlap with the UK, Europe and the US morning. We're in Lucknow and work with clients in India and overseas.
Do outsourced product engineering services work for early-stage startups?
Yes, if you stay involved. Join the sprint demos, own the backlog, and keep admin access to your code and cloud accounts from day one. That's really what makes it work.
Can you take over a product another team started?
Yes. First we do a short technical review so we know what we're walking into. Then we agree with you what needs fixing now and what can wait.
Who owns the code and IP?
You do. Repos and cloud accounts are in your company's name from the start, and the contract assigns all IP to you. No strings.
Start your product
Tell us about your product.
No need for a polished brief. Just a few lines: what's the idea, where are you now, and when do you want to launch? One of our product leads will reply within a working day.
sales@softfix.in
Phone
+91 81890 10044
Address
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010